Twitter Advises Brands to Listen to and Learn From Black Voices

The social network reminds companies: ‘This is not a fad or a moment’

Twitter shared guidance for brands wishing to express their solidarity with the Black community Anthony Peltier/iStock

Brands have to walk a fine line when it comes to their social media output during this time of racial unrest, as they want to make sure their messages don’t come across as misguided or insincere.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.