Twitter Partners With Flipboard and Yahoo Japan to Sell Ads Away From Twitter
For the first time Twitter will sell and display its promoted tweets off of Twitter.
Twitter has 284 million active users, but (by the company’s own admission) several times more than this who “use” the service without ever actually logging in. For example, users of third party applications and websites who see tweets on those platforms, perhaps shared by other Twitter users and brands.
Indeed, the company says that there were some 185 billion tweet impressions off Twitter in 2014.
That figure represents an enormous opportunity, and Twitter would love to reach even a small percentage of that audience with its promoted products.
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