Twitter Wants You to See One Ad in Every 20 Tweets

Five percent of tweets will show some kind of sponsored content, says Twitter CEO.

How often do you see a promoted tweet on Twitter?

Rarely, right? At least it seems that way. But Twitter has plans to change that, and more ads will be coming your way soon.

Yesterday, during a keynote speech at a technology investors conference in San Francisco hosted by Goldman Sachs, Twitter CEO Dick Costolo talked about how the company has plenty of upside when it comes to showing ads in tweets to users.

The goal? Five percent of tweets will show some kind of sponsored content, equating to one in 20 tweets each and every user sees.

“We

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