Twitter Acqui-Hired the Team Behind Startup Lightwell to Boost Its Conversation Effort

Suzanne Xie will become a director of product at the social network and lead the initiative

Lightwell will no longer actively support its tool or add new features Lightwell

Twitter acqui-hired the team behind Lightwell, a startup provider of mobile design tools for building interactive, narrative applications. David Cohen is editor of Adweek's Social Pro Daily.