Twitter Acqui-Hired the Team Behind Startup Lightwell to Boost Its Conversation Effort

Suzanne Xie will become a director of product at the social network and lead the initiative

Twitter acqui-hired the team behind Lightwell, a startup provider of mobile design tools for building interactive, narrative applications.

Lightwell revealed the transaction in a series of tweets Tuesday, saying that its team was joining Twitter to aid in its ongoing initiative to improve conversation on its platform.

Twitter vice president of product Keith Coleman also tweeted about the deal, revealing that Lightwell founder and CEO Suzanne Xie will become a director of product at the social network and lead its conversations initiative.

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