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A hashtag is really just a way of categorizing your tweets so that they are part of a narrowed conversation and they’re easier to find in Twitter search. Of course, there’s a lot more to it than that, or else hashtags wouldn’t have been the most popular trending topic in 2010.
What is a hashtag?
Twitter hashtags are created by putting a “#” in front of a word or phrase, without spaces. The idea behind hashtags is to get people using the same one when talking about a specific topic: using #SOTU to form a discussion around the State of the Union address, for instance.