20th Century Fox Buys First Snapchat Lens Takeover Ad

Users can pick from 9 different X-Men: Apocalypse characters

20th Century Fox is turning X-Men fans into their favorite characters on Snapchat today. The film studio bought out today's line-up of lenses—the photos and videos that users can apply to their snaps—with different lenses based on nine of the movie's characters: Beast, Professor X, Quicksilver, Apocalypse, Storm, Nightcrawler, Cyclops, Mystique and Magneto.