3 Facebook Advertising Mistakes Experienced Advertisers Must Avoid

Opinion: There are more strategic-level oversights, and they’re hurting advertising performance at many big, sophisticated brands

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Facebook is a gold mine for today’s digital advertiser. Recent stats show just how potent the social network is in the industry—60 percent of advertisers expect to increase ad spend there in 2017. Advertisers are clearly getting results on the platform.

However, I find that advertisers—even experienced ones spending significant budgets on Facebook—lose opportunities by committing fairly common mistakes in their campaigns.

We’re not talking about beginner’s mistakes like not tracking conversions with the Facebook pixel, having too much text on ads or oversaturating an audience with the same messages.



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