Tumblr Partners With YouNow, YouTube, Kanvas, Upclose on Live Video

Tumblr followed up Monday’s teaser announcement about Tuesday’s launch of live video with more details.

Tumblr followed up Monday’s teaser announcement about Tuesday’s launch of live video with more details.

The blogging platform is not launching a tool for users to create live videos, such as Facebook Live or Twitter’s Periscope application.

Instead, Tumblr is teaming up with YouNow, YouTube, Kanvas and Upclose to create “a publishing and discovery platform for live video” from media partners and organizations including Mashable, Refinery29, MTV, Time Out and The Huffington Post.

Tumblr said in an email to SocialTimes that Live Video on Tumblr is currently an editorial initiative, “but we are actively exploring ways to bring live video to brand partners as an ad offering,” and it provided the following updated schedule for Tuesday’s debut live videos (all times ET):

  • 4 p.m.:


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