Tumblr Unveils 'Pinned Posts' For $5

Social platform offers second inexpensive ad product in four months

Tumblr has introduced its second low-cost, self-service advertising product since February, unveiling "Pinned Posts" for $5 apiece. Brands or consumers with accounts on the social platform can purchase the ad with a credit card or PayPal and have their message positioned at the top of followers’ dashboards for 24 hours.