Tumblr Sees Coronavirus Bump in Traffic With Growing Community

The social blogging platform saw a 5% uptick in global daily users

In times of loneliness, grief or anger, many turn to comfort food to help feed their souls. In recent weeks, as the coronavirus pandemic carved its path across the United States and many countries around the world, Tumblr CEO Jeff D’Onofrio thinks that his social platform can serve as a similar tonic. 

“In today’s unprecedented time, Tumblr’s communities serve as a sort of ‘internet comfort food’ for so many,” D’Onofrio told Adweek. “Whether you’re sharing memes about your favorite fandom or looking for mental health support, Tumblr’s familiarity and sense of community make it feel like home for our people.”

Tumblr—owned by WordPress parent company Automattic—has some data to show users have been munching on whatever they’re serving.



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