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‘Truth’ — The Secret Marketing Ingredient

Headshot of Peter J. Rosenwald
By Peter J. Rosenwald

It’s getting harder and harder to watch the news and come away with any sense of what is “true,” what is “fake” or what is somewhere in between. I can’t help but wonder if this climate of disbelief isn’t going to seriously undermine our marketing practice; especially where the liberty of exaggeration is permitted to run a bit wild.

Watching CNN the other evening, in one of its endless self-promotional breaks, the screen showed a simple, ripe apple.

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Headshot of Peter J. Rosenwald

Peter J. Rosenwald

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America's leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of 'Accountable Marketing' (Thomson), 'Profiting From the Magic of Marketing Metrics' (Direct Marketing IQ), and 'GringoView' blog author for Brazilian Huffington Post. With an international perspective, my blog's purpose is to share my maverick views of this business I've spent the last half-century working in, enjoying and observing.

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