Trust in Social Media Platforms Is Eroding—and Brands Have a Lot to Lose

Study: People expect brands to lead the way in addressing privacy concerns

In the U.S., trust in social media dropped 11 points year-over-year to 30 percent. Edelman

Amid a year of scandals for social media companies, public trust in social media is dropping—and people around the world are expecting brands to lead the way in making platforms better and safer for users, according to a new study from Edelman.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.