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Amid a year of scandals for social media companies, public trust in social media is dropping—and people around the world are expecting brands to lead the way in making platforms better and safer for users, according to a new study from Edelman.
The Trust Barometer study, which Edelman released on the first day of the Cannes Lions International Festival of Creativity, found that 70 percent of digitally connected people around the world think brands need to pressure social media sites to do more about fake news and false information proliferating on their sites, and that 71 percent expect brands to pressure social media platforms to protect personal data.