Trump and Bloomberg's Super Bowl Ads Rated as Effective

The narrative ad route was the way to go, according to political and marketing experts

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The Super Bowl pitted President Donald Trump and Democrat Mike Bloomberg against one another: each candidate with big budgets to spend on political advertising, each taking his candidacy to the Big Game. Both politicians ultimately used that platform last night to focus on messaging centered on a narrative, rather than a biographical look at who they are as candidates, using African American women to tell their stories.

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