Trump and Biden Double Down on Email Fundraising Strategies

The campaigns are over, but the candidates still need donors for a new fight

Biden and Trump emails now call on people to contribute for impending legal battles related to vote recounts. iStock

Before Election Day, President Donald Trump and former Vice President Joe Biden’s campaigns had predictable strategies for reaching folks via email. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.