TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views

Sci-fi and reality show viewers favor the format

Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX's vp of research, gave advertisers an interesting pitch at the Interactive Advertising Bureau's NewFronts Insights Lunch today on how his company tackles those growing issues.