Meet the Twisted, Brilliant Copywriter Behind Twitter’s Nihilist Arby’s

A case study in branding dark humor

Brendan Kelly is the bassist and singer for Epitaph Records' punk band The Lawrence Arms, has appeared on The Daily Show, pens a fairly popular blog called Bad Sandwich Chronicles and has carved out a career as an advertising copywriter in recent years at different agencies in the Chicago area.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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