Trolli Hopes to Win Over Teens With Quirky, Offbeat Spots and a Big Boost Online

'A little bit of WTF factor' can't hurt either


Candy brands are known for some truly bizarre advertising. Skittles' Super Bowl spot featured a small town where people had enormous biceps from arm wrestling for the lemon ones. Sour Patch Kids has had its fair share of unsettling ads, too. Now, Trolli is hoping a similar approach will appeal to teens on social media.

The brand and agency Periscope's three new spots introduce two new gummy products Trolli thinks teens will love—mini crawlers and extreme sour bites.

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