Trolli Hopes to Win Over Teens With Quirky, Offbeat Spots and a Big Boost Online

'A little bit of WTF factor' can't hurt either

Candy brands are known for some truly bizarre advertising. Skittles' Super Bowl spot featured a small town where people had enormous biceps from arm wrestling for the lemon ones. Sour Patch Kids has had its fair share of unsettling ads, too. Now, Trolli is hoping a similar approach will appeal to teens on social media.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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