Facebook Instant Personalization on TripAdvisor Offers Social Travel Recommendations

Facebook just launched a new Instant Personalization integration with travel planning site TripAdvisor. When users who are signed into Facebook visit the site, they’ll see a map of cities their friends have visited, a list of which cities have been visited by the most friends, and recent reviews and site activity by friends. Instant Personalization will automatically provide social recommendations, make it easy for users to make informed travel decisions with TripAdvisor.

People are accustomed to asking friends for travel suggestions and advice, making TripAdvisor a wise choice for the expansion of the Instant Personalization program.

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