TripAdvisor adds personalization based on friends of Facebook friends


TripAdvisor today expanded the personalization of its travel site to highlight reviews from friends of users’ Facebook friends.

When people research hotels, attractions or other vacation information on the site, they will see reviews first from their friends, followed by reviews from friends of friends. Visitors have the option to send the the reviewer a private message with further travel questions. TripAdvisor says this friends of friends feature means visitors are now 10 times more likely to see social context when they use the travel site.

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