It’s not too early to start thinking about a Halloween costume, and Pinterest has Pinners covered.
Pinterest analyzed searches on its platform between July 2018 and July 2019, and it found that the U.S. gravitated toward entertainment, and particularly television shows such as The Powerpuff Girls and Stranger Things.
Globally, South Africa and Japan also leaned toward entertainment, while South America and southern Europe preferred more classic costumes, like mermaids.
Pinterest shared a host of other Halloween-related data in a blog post.
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