While social networks amass huge audiences and are the most dynamic sector in digital advertising, they tend not to bring in revenues to match. Luckily for brands, that’s beginning to change—and we have the four reasons why.
More metrics. For advertisers wondering whether their efforts are paying off, new social analytics services seem to be launching every week. Facebook, for instance, recently unveiled a new measurement tool called Insights, which has stats like “Friends of Fans.”
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