Travel company sees $25 in bookings for every $1 spent using Facebook Custom Audience targeting


Facebook ad optimization company AdParlor says the new “Custom Audience” feature for targeting users by email address has delivered 25x return on investment for one client.

AdParlor says it enabled a “large forward-thinking travel company” to run ads directed at Facebook users who had previously stayed at one of its hotels. The Custom Audience feature allows advertisers to upload CSV or TXT files — in this case, a segment of the travel company’s existing database of guests.

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