Traditional Trade Shows and Live Events Are Returning—and Better This Time

They're set to be engaging and effective

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When the pandemic began in March 2020, one of the first industries to take a hit was business travel. Trade shows and other live events quickly followed in a world where large gatherings of any kind were considered a health risk. Within a few months, we began to see virtual events sprouting up online as an alternative to face-to-face shows.

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