The Trade Desk's Philippa Snare on Solimar, Data Awakening and Facebook

She joined the DSP from Facebook in March 2020 to lead its EMEA growth

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The digital advertising sector is in constant flux, whether through new data regulations or major technology firms changing how they collect and use data to drive advertising.

Amid all those changes, The Trade Desk (TD) is seeing ever-growing demand for its first-party data offering that is free from Google, Facebook or Apple’s ecosystems. It is the world’s largest data management platform (DMP), which offers third-party data, measurement and analytics insights.

For almost a year and a half, former Facebook executive Philippa Snare has had a front seat to it all as leader of the European arm of the business as its svp for EMEA.



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