Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
The digital advertising sector is in constant flux, whether through new data regulations or major technology firms changing how they collect and use data to drive advertising.
Amid all those changes, The Trade Desk (TD) is seeing ever-growing demand for its first-party data offering that is free from Google, Facebook or Apple’s ecosystems. It is the world’s largest data management platform (DMP), which offers third-party data, measurement and analytics insights.
For almost a year and a half, former Facebook executive Philippa Snare has had a front seat to it all as leader of the European arm of the business as its svp for EMEA.