The Trade Desk Focuses on People, Not Programmatic in Latest Campaign

The ad-tech company is positioning itself as an alternative to Facebook, Google and Amazon

After topping $160 million in second-quarter revenue with a total market cap of $12.2 billion, The Trade Desk is one of the most profitable ad-tech companies around. Now, it’s letting media buyers know it has heart, too.

This week—which is also Advertising Week in New York City—will see The Trade Desk’s second-ever branded campaign rolled out across social media, digital billboards and trade publications, targeting executives from all sides of the ad-tech supply chain. The campaign positions the ad-tech behemoth as a more transparent, user-focused alternative to walled gardens that have recently faced

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