A Total Eclipse of The Oregonian's Logo

Getting the ball rolling in The Beaver State

The diagonal swath of the first coast-to-coast total solar eclipse in the U.S. in 99 years begins today in Oregon. On the front page of The Oregonian, the editors have cleverly traded in their newspaper’s logo for the orbs everyone will soon be marveling at.

There’s some fitting newspaper history at play here. The Oregonian is the oldest continuous publishing newspaper on the West Coast, starting out as a weekly in 1850 and switching to daily publication in 1861.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in