Canadian Newspaper Launches Coffee Subscription Service

Headline Coffee costs $20 a month and, figuratively, delivers only good news.


From north of the border, a rather interesting new revenue experiment. Canada’s largest newspaper, the Toronto Star, this week announced the launch of a new monthly in-house subscription service: Headline Coffee.

The service will roll out officially in October with an offering from Sumatra, Indonesia. Readers have until Oct. 1 to sign up for that initial brew, and can get 50 percent off the first month by using a special promo code. From the announcement:

We will take advantage of our content capabilities, subscription expertise and customer service infrastructure to launch Headline Coffee.

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