From north of the border, a rather interesting new revenue experiment. Canada’s largest newspaper, the Toronto Star, this week announced the launch of a new monthly in-house subscription service: Headline Coffee.
The service will roll out officially in October with an offering from Sumatra, Indonesia. Readers have until Oct. 1 to sign up for that initial brew, and can get 50 percent off the first month by using a special promo code. From the announcement:
We will take advantage of our content capabilities, subscription expertise and customer service infrastructure to launch Headline Coffee.