Top Mergers and Acquisitions Affecting the Marketing Industry
With consumer expectations getting higher and higher, marketers need to be able to do it all. Social listening, personalized messaging, creating content … you name it, marketers need to be doing it. It’s a daunting task. However, advances in marketing technology can help make all of this possible.
The marketing technology industry is a space full of activity. Kevin Souers, chief product officer at Aprimo, notes that there are more than 3,800 marketing tech solutions available currently — up from just 1,800 in 2015.
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