Top 3 Social Media Takeaways for Brands from the Presidential Election

While it’s still very early in the election season, the race to the presidential candidacy has been vigorously played out in social media.


While it’s still very early in the election season, the race to the presidential candidacy has been vigorously played out in social media. Candidates are bypassing traditional media to speak directly to potential voters. They are showing up in unexpected new channels. They are hoping to rely less and less on being “on the news” and are rather hoping to be “the news.”

They are paying to influence hearts and minds in every digital way they can.

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