Top 10 Media Publishers for September 2015: Instagram Trumps Facebook for Engagement

In September, U.S. media publishers accounted for 1.4 billion total social actions (likes, comments, shares, retweets, favorites, dislikes).


In September, U.S. media publishers accounted for 1.4 billion total social actions (likes, comments, shares, retweets, favorites, dislikes), with 699 million from Instagram, 666 million actions from Facebook, 46 million from Twitter, and 13 million from YouTube (excluding views). This represents 22 percent of all actions taken on content published by brands in September. The media publishing industry saw a 5 percent decrease in total actions compared to August 2015.

Of the Top Ten, BuzzFeed Food saw the highest growth in engagement at 57 percent, jumping to number five in September from number ten in August 2015, driven by a 62 percent increase in likes, shares, and comments on Facebook.

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