Top 10 Media Publishers for September 2015: Instagram Trumps Facebook for Engagement

In September, U.S. media publishers accounted for 1.4 billion total social actions (likes, comments, shares, retweets, favorites, dislikes).

In September, U.S. media publishers accounted for 1.4 billion total social actions (likes, comments, shares, retweets, favorites, dislikes), with 699 million from Instagram, 666 million actions from Facebook, 46 million from Twitter, and 13 million from YouTube (excluding views). This represents 22 percent of all actions taken on content published by brands in September. The media publishing industry saw a 5 percent decrease in total actions compared to August 2015.