Top 10 Media Publishers for Jan. 2016: Facebook Tops Instagram for Engagement

BuzzFeed’s Tasty saw the highest growth in engagement at 102 percent.

In January, U.S. media publishers accounted for 1.6 billion total social actions (likes, comments, shares, retweets, dislikes), with 782 million from Facebook, 766 million actions from Instagram, 51 million from Twitter, and 14 million from YouTube (excluding views).

The media publishing industry represented 23 percent of all actions taken on content published by U.S. brands in January. Total actions for the media publishing industry grew 11 percent compared to December 2015, due to a 17 percent increase on Facebook, a 17 percent increase on Twitter and a 5 percent increase on Instagram.

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