Top 10 Branded Videos: Adidas Racks Up 21 Million YouTube Views in One Week

'Biggest ever' ad spend gets initial boost


Adidas' biggest brand push since 2011 also blew up on YouTube this week.

According to this week's Adweek/VidIQ top branded video chart, the sport brand's "Take It" campaign accumulated 21.9 million views and more than 2,800 Facebook shares between its launch on Feb. 13 and Feb. 21. Adidas' endorsers NBA player Derrick Rose (who, coincidentally, suffered a season-ending injury on Tuesday), global soccer star Lionel Messi and NFL running back DeMarco Murray are featured in the clip.

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