Too Many Promotional Brand Posts Drive Users Away (Report)

Social media users are quick to unfollow brands that post too much promotional or irrelevant content, or those who simply tweet too much.

Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow.