TOMS to Diversify Beyond Shoes

TOMS is thinking outside of the shoebox. The five-year-old company, founded by Blake Mycoskie and winner of the Cooper-Hewitt’s 2007 People’s Design Award, will begin a new chapter next month when it debuts its first non-shoe product with the same buy-one-give-one business model that has distributed more than one million pairs of shoes to children in need worldwide. It’s part of a push to make TOMS known not as a shoe company but as the one-for-one company, according to Mycoskie, who is stoking interest in the new product with a “mystery box.” The below video shows him wheeling the tall cardboard tube along the Santa Monica Pier. Its contents will be revealed on June 7.