5 Ways to Leverage Consumer-Led Social Media This Holiday Season

Whether consumers fill your brand’s holiday stocking with money or coal depends on your initiative, responsiveness and the quality of your service.

As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy.

Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need to find new ways of reaching skeptical consumers this holiday season.

Here are five of the most compelling ways to ensure that your brand resonates with consumers and generates revenues this holiday season.

Turn engagement into cash

If you had to choose one single priority to make this holiday season a success, it should be making shopping as intuitive and convenient as possible for your customers.



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