The Big Game

Tom Hanks Helps Washington Post Highlight Importance of Journalism in Its First Super Bowl Ad

The spot aired in the fourth quarter

The 60-second ad was the Post's first ever in a Super Bowl. Washington Post

By Sara Jerde

February 3, 2019

The Washington Post used its first Super Bowl ad to highlight the importance of journalism.

Sara Jerde
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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