The Big Game Tom Hanks Helps Washington Post Highlight Importance of Journalism in Its First Super Bowl Ad The spot aired in the fourth quarter The 60-second ad was the Post's first ever in a Super Bowl. Washington Post By Sara Jerde February 3, 2019 The Washington Post used its first Super Bowl ad to highlight the importance of journalism. Sara Jerde @SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election. Recommended videos