Tocquigny Gives the Ad People What They Want: Tacos and Beer

Decades-old digital agency still knows how to have fun

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.


Specs
Who Fom left: vice presidents Colin Gilligan, Chris Patten, Prentice Howe; president Tom Fornoff; CEO Yvonne Tocquigny
What Digital ad agency
Where Austin, Texas

To appeal to SXSW attendees last year, Tocquigny created the "Tocquigny Taco Tour," a one-of-a-kind bus tour of Austin's best taco joints, supplying participants with free beer along the way. "Our Monday morning meeting starts with breakfast tacos, and we end with a beer on Friday," Tocquigny vp Prentice Howe said about the idea. "We also have a personal trainer who comes in on Thursday."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in