For most marketing teams, there’s a wall separating brand marketing and performance marketing. But that wall is crumbling, and it’s coming down faster now.
The ones leading the demolition will build in its place this decade’s generation of breakout brands. They are the brand marketers who are reengineering creativity to be data-driven, and performance marketers who are able to power buyer insights, audience building and creative guidance.
The problem of brand and performance
Traditionally, marketing has in many ways been “brand” marketing.
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