To Recommend or Not to Recommend: Why Businesses Will Benefit from Facebook Review Changes

Opinion: The social network had previously been reliant on a five-star ratings system


Facebook is known as a social network, but it’s also one of the most popular websites for customers to leave reviews for local businesses. Long reliant on a five-star ratings system, the social giant is streamlining its approach with the new recommendations for Facebook business pages.

Instead of assigning a star rating and writing a review, customers are now faced with a single question: “Do you recommend [business name]?” After answering yes or no, they are asked to offer comments on what they recommend about the business, or how the business can improve.

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