To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Otherwise, they can come off as creepy

Chatbots are still pretty limited. Getty Images

Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that’s by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger.