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There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, marketing technology vendors, and more. Accolades are important, but often to the agencies themselves, where recognition serves as a recruiting tool and validation.
When selecting agency partners, you should focus less on who’s the “best” and more on what a great agency partner means for your brand. Look beyond “agency of the year” and strive instead for compatibility.
Finding Your Agency Mate
Before even beginning the search, you need clear goals and must identify what you are trying to achieve by bringing in an outside resource.
Word of mouth, reputation, and recommendations can help narrow the field to a shortlist of potential partners.