To Change or Not to Change the In-House Approach

Ad-Lib.io's Adit Abhyankar on thinking through creative and media

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar shares his framework on how to think through creative and media. Below, in his own words, he explores why in-house agencies have risen.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}