Why Social Media and YouTube Creators Want More Diverse, Authentic Content

Opinion: Brands should not be afraid to embrace the imperfect, messy imagery that reflects our everyday lives

Consumers respond best to YouTube videos that reflect a life with which they are familiar hocus-focus/iStock

There is a strange thing happening with content creation on the internet. From giants like YouTube, Facebook and Twitter to the social media flavor of the moment, content creators are maturing and becoming more aware of the diversity of their audiences.

TJ Leonard is the CEO of Storyblocks.