Digital Storytelling

Tito’s Vodka Campaign Shows the Reality and Necessity of Shelter Dog Transport

Fundraising series for 3 nonprofits also includes a media partnership with WeRateDogs

Still of a dog looking out an airplane window
To spotlight nonprofit Wings of Rescue, Tito's follows shelter dog Clyde's journey from Mississippi to New Jersey.Tito's Handmade Vodka
ian.zelaya
By Ian Zelaya

The Covid-19 pandemic has caused a boom in dog adoptions and while it may seem easy for most dogs to get a home, the process isn’t that simple for shelter dogs in the southern United States. 

Natural disasters and lenient spay-neuter practices have led to overcrowded shelters and high euthanization rates in the South. However, there are specific nonprofits dedicated to transporting dogs to shelters with empty kennel space in northern parts of the U.S.—and Tito’s

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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