With no clear end in sight to the Covid-19 pandemic, hybrid physical-digital events appear here to stay. But event marketers have faced their share of challenges producing virtual events for the past 10 months. From figuring out how to effectively facilitate networking opportunities to offering as much interaction as possible for remote attendees, event brands are still in uncharted waters.
The big question they’re trying to answer: How can marketers continue to create experiences that bring their audiences out of the inevitable virtual event fatigue?
Roberto Ortiz, co-founder and CEO of virtual event platform Welcome Inc.,
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