Tipp-Ex Lets You Make A Hunter Hump A Bear In Interactive YouTube Campaign

More and more brands are breaking out of the box with YouTube takeover campaigns that jump out of the video player to utilize the entire YouTube interface. We’ve already seen a variety of neat campaigns from Samsung, Sylvester Stallone and The Expendables, Cadbury and more. Now Tipp-Ex whiteout is getting creative with a cool, new interactive YouTube takeover ad campaign called ‘A hunter shoots a bear.’

The Tipp-Ex campaign features a video called ‘A hunter shoots a bear’, in which the hunter yells “Hey! I don’t wanna shoot this bear!” and reaches out of the player to grab a Tipp-Ex whiteout Pocket Mouse and whites out the word “shoots” from the title. Viewers are invited to write whatever they want into the whited-out area of the interface and click play to watch as the hunter does what they say.