Why It’s Time to Prioritize Mobile Advertising
The proliferation of mobile devices has changed the way we interact with our surroundings. We’re living in a mobile-first society, and it’s time for marketers to develop digital strategies that fit this reality.
PwC recently conducted a survey for the Interactive Advertising Bureau that indicated digital advertising in the U.S. totaled $72.5 billion in 2016. These numbers showed an increase of 21.8 percent compared to 2015. As expected, mobile advertising played a crucial role, accounting for 50.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in