Performance Marketing

Time Moves to Responsive Design

News brand tries to capitalize on mobile traffic

By Lucia Moses

October 21, 2012

Time magazine says it isn’t going to follow Newsweek’s move to a digital-only publication. But nor is it ignoring the shift towards mobile news reading. And so Oct. 21, Time moved its site to responsive design so that the content automatically “snaps” to the frame, regardless of screen size (no more pinching and zooming). At the same time, Time redesigned its site across all platforms so that the content and user experience are uniform across all devices.

Lucia Moses
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