Time Inc.’s VR Guru Is Forging a New Path Through Immersive Storytelling

Mia Tramz creates groundbreaking content

In her role as managing editor, Life VR, Tramz produces original VR content across Time Inc. brands. Javier Sirvent for TIME

Long before she became the resident VR expert at one of the country’s top publishers, Mia Tramz was finding low-tech ways to create immersive experiences. While participating in a sculpture installation as a visual arts student at Columbia University, “I made a sculpture with mirrored fragments on it that you’d lay under with somebody else, and you’d hold hands and listen to a song and look at these twinkly mirror lights above—it was so weird!” she recalled. “But it was sort of like VR. It was about putting yourself into something.”

This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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