Time Inc. Partners With Meal-Kit Startup

Plated's recipes created by Real Simple, Cooking Light

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Over the past couple of years, meal-kit delivery services have been gaining popularity as a solution for busy weeknight chefs who want the satisfaction of cooking their own meals without the trouble of actually choosing a recipe and shopping for the ingredients. Now, Time Inc. brands Real Simple and Cooking Light are teaming up with Plated, a New York-based service, to create ready-to-cook ingredient boxes based on the magazines’ recipes.

Real Simple will kick off a test run with Plated based on the "Month of Dinners" feature in its September issue, just in time for the back-to-school season.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in